Samuel Bayer

Samuel Bayer, director/cinematographer and visual artist

During the past 20 years, Panavision has built a couple of lenses for me. I'm not a technical person, but I can talk to the Panavision folks about my thought processes— about why certain images look the way they do—and then the company develops the tools that allow me to emulate that quality. I think that's an amazing thing for a company to do. What they do for me is priceless, something I could never replicate.