Mission, Vision & Values

To support content creators everywhere as the premier global provider of innovative technical and creative solutions throughout the production and post-production lifecycle.

To provide all content creators with access to the tools, technology, and support they need to realise their creative visions exactly as they intend. We will do that by delivering groundbreaking innovations and maintaining an unyielding dedication to the art and craft of moving images.

Innovation

We strive to remain at the cutting edge of technologies and workflows, always seeking to further improve our products and services and help drive the industry’s evolution.

Excellence

As a global leader in our space, we set the bar for knowledge, expertise, and support, elevating the standards of quality that customers rely on from our products and services.

Integrity

We make our products, provide our services, and interact with customers and one another ethically, honestly, and reliably, engendering transparency and trust.

Community

Through our collaborations with our customers and fellow employees, we work together to create a space that’s respectful, caring, loyal, personable, and supportive.